Category
Web 3, Mobile Applications, Mobile Games, Graphic Design
Client
ToON.ORG
Telegram Mini Application
Designing a Telegram Mini App for Pre-Launch Cryptocurrency Engagement
ToON Nation is a Telegram mini-app that merges social gaming and blockchain rewards, offering users an interactive and engaging Web3 experience. The platform allows users to create unique characters, complete quests, collect in-game currency, and earn future $TOON rewards. Built with a focus on gamification, user engagement, and seamless blockchain integration, ToON Nation leverages the TON ecosystem to provide an immersive experience.
Strategic Impact
01 Community Building
The mini-game is strategically designed to build and engage a community of potential users and investors ahead of the cryptocurrency launch. By providing an interactive and fun experience, we are generating early interest and fostering a loyal user base familiar with the brand and concept.
02 User Engagement
The mini-game serves as an engagement platform, maintaining user interest and interaction throughout the pre-launch phase. This helps create a sense of anticipation and involvement, making users feel like an integral part of the project.
03 Brand Awareness
As part of the broader marketing strategy, the mini-game is a key element in increasing brand visibility. Through gamification, we effectively communicate the core ideas and benefits of the upcoming cryptocurrency, making it more relatable and memorable.
04 Economic Integration
The game is designed with a reward system where users can earn in-game currency or bonuses, which can later be converted into the new cryptocurrency. This approach not only motivates users but also gives them a preview of the economic model of the cryptocurrency, encouraging early adoption.
Pivot and System Redesign
In response to user feedback and observed engagement patterns, we made a strategic pivot in our mini-game's design. The primary change involved a complete overhaul of the reward system. We introduced a tiered league structure, categorizing users into Bronze, Silver, Gold, and Diamond leagues based on their activity and performance. This shift was driven by the need to increase user motivation, encourage competition, and enhance overall engagement within the game.
Impact of the Pivot
01 Increased User Growth
Following the introduction of the new league system, we observed a significant boost in user acquisition, with a notable increase in the number of new users joining the game.
02 Higher Activation Rates
The revamped reward structure led to a marked improvement in user activation, with more users actively engaging with the game and progressing through the tiers.
03 Improved Conversion to League Screen
The introduction of leagues has resulted in a substantial rise in the conversion rate to the league screen, as users are more motivated to check their standings and strive for higher rankings.
04 Enhanced User Referral Activity
Users are now more actively inviting friends to join the game, driven by the competitive nature of the leagues and the desire to reach higher tiers. This has led to a stronger and more dynamic community.
