Category
Web
Client
ToON.ORG
ToON Nation Landing Page: Clear Value & User Engagement
Project Overview
The goal of this landing page was to introduce ToON Nation, communicate its core value, and drive user engagement. Since this is a product in the web3 space, the design needed to be both visually compelling and informative, making complex concepts easy to understand while encouraging sign-ups.
My Role & Approach
Even though this was "just" a landing page, I approached it as a product experience, ensuring that every design decision aligned with user needs and business goals. My work included:
01 User-focused content structure
Organized information to highlight key benefits without overwhelming users.
02 Clear call-to-action (CTA) strategy
Designed sections to guide users toward engagement, whether through sign-ups or exploring more.
03 Consistent and scalable UI
Used a structured design system to ensure clarity, readability, and visual appeal.
04 Collaboration with stakeholders
Worked closely with product and marketing teams to align messaging and design.
Impact & Results
01 Improved clarity
The landing page successfully explains ToON Nation’s purpose in a digestible format.
02 Stronger engagement
Optimized layout and CTAs encourage user interaction and conversions.
03 Scalability
The design system allows for easy expansion as the product evolves.
While this was a landing page, I treated it as a strategic product touchpoint, ensuring that it effectively represents ToON Nation and drives user interest.